What is the People Effect Praxis? The People Effect Praxis was inspired by the revolutionary... The People Effect Praxis was inspired by the revolutionary Service-Profit-Chain created by a group of researchers out of Harvard University, to prove the direct link between employees, customers and financial performance. The People Effect Praxis differentiates itself in its emphasis on the crucial partnership between engaging and developing people along with acquiring customers and optimising their opportunities. We believe strong business performance and growth can be achieved through the successful implementation of activities aligned to this model. With our help you will know how to maximise your people, your customers and ultimately your long-lasting success.